Retail Insights

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Blog: What’s in Store for Loyalty in Retail?

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

Blog: Loyalty in Fuel Retail is more than just collecting points

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

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